Clearly, Apple’s stock apps-Maps, Safari and Mail-are installed by default. Beyond mapping, we’ve seen Apple’s Private Relay quasi-VPN as a strike at Chrome, the most popular browser on the App Store we’ve also seen Mail Protection as a swipe at Gmail, the most popular mail platform on the App Store. Users will experience significantly enhanced details in cities for neighborhoods, commercial districts, elevation, and buildings, new road colors and labels, custom-designed landmarks, and a new night-time mode with a moonlit glow.”Īnd so, back to that privacy strike Apple is launching at Google. “Apple is committed to building the world’s best map,” it says, “and iOS 15 takes Maps even further with brand new ways to navigate and explore.
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MORE FROM FORBES Sorry iPhone Users-You Will Not Get WhatsApp's Stunning New Update By null But now Apple wants those users to think again, announcing a major refresh for iOS 15.
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That said, for many iPhone users, there just hasn’t been a need to switch from Google Maps-it remains the most popular navigation download on Apple’s App Store. “I use CarPlay, and I’ve been looking at Apple Maps’ new updates and it’s way better than Google Maps. “But Apple Maps is really good now,” STC’s Davey Winder says on this week’s video episode. A perfect example of a half-completed product launched too soon. This was part because users were hooked on Google Maps and part because Apple’s early Maps offering was woeful.
Google Maps has always been sticky for iPhone users-you’ll likely remember the backlash when Apple made the switch to its own app back in 2012.
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When pushed on privacy, Google points out that you can stop Maps harvesting data on your iPhone by selecting Incognito mode, that any data gathered per its privacy label is not associated with specific individuals or accounts.īut this more private mode has a serious impact on functionality-no “commute,” location history, sharing, search history or completion suggestions, restrictions to Assistant in Navigation, no offline maps or “your places.” On the plus side, though, Google will stop storing your personalized location history and timeline. We continue to make Google Maps the best and most accurate way to navigate and explore the world-providing rich local business information, best in class search and navigation, and helpful features like the COVID layer and live busyness information.”īut this is an awkward line to take, when your entire business model is built around user data and targeted ads. We provide controls to easily manage your settings and use industry-leading technologies like differential privacy to keep your data safe. Privacy Labels - Google Maps Vs Apple Maps (April 2021) Apple / plays down these privacy risks, telling me that “Google Maps is designed to protect your information.
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